I managed a complete Facebook Ads strategy for Ride Guru, focusing on engagement and direct message conversions.
The goal was to reach the target audience, generate inbox messages, and create strong brand awareness.

Campaign Performance:
✅ Total Reach: 10,644 people
✅ Impressions: 17,719
✅ Conversations Started: 77
✅ Cost per Conversation: BDT 14.71
✅ Total Spent: BDT 1,133.04

Ad Objective: Engagement (Message Conversion Optimization)
Daily Budget: BDT 222

Key Results:
Increased message conversion rate by optimizing audience targeting.
Reduced cost per conversation through creative testing and ad copy improvement.
Improved CTR and overall engagement with relevant visuals and call-to-action.
Tools Used: Facebook Ads Manager, Meta Business Suite .